Facebook and Instagram ads by category

The ecommerce ad library

Ads from ecommerce brands on Facebook and Instagram, grouped by category and sorted by how long they've been running. An ad that runs for months is one its brand keeps running, which makes these a good place to look for ideas.

Brands

Each brand's longest-running ads, newest tests and the ones it switched off.

Categories

The long-running ads across every brand in a category.

How this library works

What the numbers mean, so you know what you're looking at.

Running time. Counted from the day an ad started on Facebook and Instagram. For ads still live it keeps counting; for stopped ads it ends on the day they stopped.

Live or stopped. We only show ads whose status we can confirm. Ads we can't confirm are left out rather than guessed.

Openings, angles and offers. Each ad is read for how it opens, the reason it gives to buy, the offer and the proof. The counts on every page come from those reads.

Use what the long runners do in ads for your brand

Pick an ad and Ad Studio takes the idea behind it, like the hook, the structure and the angle, and makes a new ad with your own product, brand and offer.

3 free generations. No credit card.

The ads on this page are public in the Meta Ad Library. Brand names, logos and ads belong to their owners. Ad Studio is independent and isn't affiliated with or endorsed by these brands or by Meta.