
Facebook and Instagram ads · Home and furniture
Purple ads
Purple has 100+ ads running on Facebook and Instagram right now. Here are the ones that have run longest, how they open and what they offer.
- 100+ ads live now
- Longest live ad: 188 days
- Mostly static images
Purple's longest-running ads
Live right now, longest-running first. Running time is counted from when the ad started.




Headline claim hook
Make this with my product
Headline claim hook
Make this with my productProblem statement hook
Make this with my productVisual demo start hook
Make this with my product
Headline claim hook · Discount
Make this with my product
Headline claim hook · Discount
Make this with my product
Headline claim hook
Make this with my product
Headline claim hook
Make this with my productWhat stands out
Their longest runner
Their longest-running live ad has been up for 188 days. It's a static image.
Kept versus switched off
Live ads have run a median of 142 days. The ones they stopped ran a median of 24 days before being switched off.
Mostly static images
71% of the live ads are static images, and only 29% are video.
Headline claim openings lead
About 30% of the ads open with a headline claim hook. The next most common is a bold claim hook, at about 10%.
Use what works in these ads for your own product
Pick an ad and Ad Studio takes the idea behind it, like the hook, the structure and the angle, and makes a new ad with your own product, brand and offer.
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How Purple's ads are built
Across their live and stopped ads.
How they open
- Headline claim30%
- Bold claim10%
- Problem statement6%
- Comparison visual4%
- Question4%
Angle
- Problem and solution45%
- Ingredient or feature19%
- Offer and value14%
- Aspiration9%
- Comparison7%
Offer
- Discount28%
- Limited time13%
- Free trial or sample2%
- Bundle1%
- Guarantee1%
Proof
- Ingredient or material36%
- Numbers or statistics15%
- Demonstration9%
- Expert or clinical9%
- Testimonial2%
Newest live ads
Recently started, so still being tested.
Visual demo start hook
Make this with my product
Image ad
Make this with my productBold claim hook
Make this with my product
Discount
Make this with my productAds they switched off
The ones that ran longest before they were switched off.
Question hook
Make this with my productProblem statement hook
Make this with my productCreator confession hook
Make this with my productCreator confession hook
Make this with my product
Image ad
Make this with my productProblem statement hook
Make this with my productQuestions about Purple's ads
How many Facebook and Instagram ads is Purple running?
Purple has 100+ ads running on Facebook and Instagram right now. This page shows the ones that have been live longest, plus the newest and the ones they switched off.
What is Purple's longest-running ad?
A static image that has been live for 188 days. It starts: "Save an average of 30%"
Does Purple use video or static ads?
Right now 29% of Purple's live ads are video and 71% are static images.
Does Purple run discount ads?
About 46% of Purple's ads lead with an offer, most often discount.
How can I use ideas from Purple's ads?
Pick any ad on this page and choose Make this with my product. Ad Studio takes the idea behind it, like the hook, the structure and the angle, and makes a new ad with your own product, brand and offer. You get 3 free generations to start, with no credit card.
More home and furniture brands
More home and furniture brands are on the way.
See every Purple ad, with filters
Ad Radar tracks ecommerce ads on Facebook and Instagram from the day they launch. Filter by hook, angle, offer and format, then clone the winners.
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The ads on this page are public in the Meta Ad Library. Brand names, logos and ads belong to their owners. Ad Studio is independent and isn't affiliated with or endorsed by these brands or by Meta.