Facebook and Instagram ads · Home and furniture

Purple ads

Purple has 100+ ads running on Facebook and Instagram right now. Here are the ones that have run longest, how they open and what they offer.

Purple's longest-running ads

Live right now, longest-running first. Running time is counted from when the ad started.

What stands out

  • Their longest runner

    Their longest-running live ad has been up for 188 days. It's a static image.

  • Kept versus switched off

    Live ads have run a median of 142 days. The ones they stopped ran a median of 24 days before being switched off.

  • Mostly static images

    71% of the live ads are static images, and only 29% are video.

  • Headline claim openings lead

    About 30% of the ads open with a headline claim hook. The next most common is a bold claim hook, at about 10%.

Use what works in these ads for your own product

Pick an ad and Ad Studio takes the idea behind it, like the hook, the structure and the angle, and makes a new ad with your own product, brand and offer.

3 free generations. No credit card.

How Purple's ads are built

Across their live and stopped ads.

How they open

  • Headline claim30%
  • Bold claim10%
  • Problem statement6%
  • Comparison visual4%
  • Question4%

Angle

  • Problem and solution45%
  • Ingredient or feature19%
  • Offer and value14%
  • Aspiration9%
  • Comparison7%

Offer

  • Discount28%
  • Limited time13%
  • Free trial or sample2%
  • Bundle1%
  • Guarantee1%

Proof

  • Ingredient or material36%
  • Numbers or statistics15%
  • Demonstration9%
  • Expert or clinical9%
  • Testimonial2%

Newest live ads

Recently started, so still being tested.

Ads they switched off

The ones that ran longest before they were switched off.

Questions about Purple's ads

How many Facebook and Instagram ads is Purple running?

Purple has 100+ ads running on Facebook and Instagram right now. This page shows the ones that have been live longest, plus the newest and the ones they switched off.

What is Purple's longest-running ad?

A static image that has been live for 188 days. It starts: "Save an average of 30%"

Does Purple use video or static ads?

Right now 29% of Purple's live ads are video and 71% are static images.

Does Purple run discount ads?

About 46% of Purple's ads lead with an offer, most often discount.

How can I use ideas from Purple's ads?

Pick any ad on this page and choose Make this with my product. Ad Studio takes the idea behind it, like the hook, the structure and the angle, and makes a new ad with your own product, brand and offer. You get 3 free generations to start, with no credit card.

More home and furniture brands

All home and furniture ads

More home and furniture brands are on the way.

See every Purple ad, with filters

Ad Radar tracks ecommerce ads on Facebook and Instagram from the day they launch. Filter by hook, angle, offer and format, then clone the winners.

3 free generations. No credit card.

The ads on this page are public in the Meta Ad Library. Brand names, logos and ads belong to their owners. Ad Studio is independent and isn't affiliated with or endorsed by these brands or by Meta.