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Use specific, study-backed percentages to build immediate authority, and use visual callouts to explain technical product benefits in a way that relates directly to the user's physical comfort.
5 months
Time active
Kept running well beyond a typical test.
90% improvement in reported sleep quality based on a 2025 SleepScore Labs study over 4 weeks compared to the subjects' original mattresses.
Based on public ad activity, not campaign spend or sales.