Facebook and Instagram ads · Beauty and personal care
Dollar Shave Club ads
Dollar Shave Club's Facebook and Instagram ads, sorted by how long they've been running. Here's what the long runners have in common, and which ones they switched off.
- 100+ ads live now
- Longest live ad: 132 days
- Video and static
Dollar Shave Club's longest-running ads
Live right now, longest-running first. Running time is counted from when the ad started.
“Stop waiting for someone to unlock the plastic box with your overpriced blades inside. There's a better way. (Hint: It's us.)”
Problem statement hook
Make this with my product
Problem statement hook
Make this with my product
Problem statement hook
Make this with my product
Video ad
Make this with my product
Problem statement hook
Make this with my product
Visual demo start hook
Make this with my product
Visual demo start hook
Make this with my product
Price anchor
Make this with my product
Pattern interrupt hook
Make this with my product
Price anchor
Make this with my product
What stands out
The ad that has run longest
Their longest-running live ad has been up for 132 days. It's a static image.
Heavy on offers
About 47% of the ads lead with an offer, most often discount.
A mix of video and static
The live ads split 56% video and 44% static, so neither format is the default.
Use what works in these ads for your own product
Pick an ad and Ad Studio takes the idea behind it, like the hook, the structure and the angle, and makes a new ad with your own product, brand and offer.
3 free generations. No credit card.
How Dollar Shave Club's ads are built
Across their live and stopped ads.
How they open
- Bold claim17%
- Offer first8%
- Problem statement7%
- Visual demo start7%
- Creator confession6%
Angle
- Offer and value39%
- Ingredient or feature17%
- Routine or usage16%
- Aspiration15%
- Problem and solution6%
Offer
- Discount34%
- Price anchor12%
- Bundle1%
Proof
- Demonstration17%
- Ingredient or material1%
Newest live ads
Recently started, so still being tested.
Discount
Make this with my product
Bold claim hook · Discount
Make this with my product
Image ad
Make this with my product
Image ad
Make this with my productQuestions about Dollar Shave Club's ads
How many Facebook and Instagram ads is Dollar Shave Club running?
Dollar Shave Club has 100+ ads running on Facebook and Instagram right now. This page shows the ones that have been live longest, plus the newest and the ones they switched off.
What is Dollar Shave Club's longest-running ad?
A static image that has been live for 132 days. It starts: "ONLY $12.99"
Does Dollar Shave Club use video or static ads?
Right now 56% of Dollar Shave Club's live ads are video and 44% are static images.
Does Dollar Shave Club run discount ads?
About 47% of Dollar Shave Club's ads lead with an offer, most often discount.
How can I use ideas from Dollar Shave Club's ads?
Pick any ad on this page and choose Make this with my product. Ad Studio takes the idea behind it, like the hook, the structure and the angle, and makes a new ad with your own product, brand and offer. You get 3 free generations to start, with no credit card.
More beauty and personal care brands
See every Dollar Shave Club ad, with filters
Ad Radar tracks ecommerce ads on Facebook and Instagram from the day they launch. Filter by hook, angle, offer and format, then clone the winners.
3 free generations. No credit card.
The ads on this page are public in the Meta Ad Library. Brand names, logos and ads belong to their owners. Ad Studio is independent and isn't affiliated with or endorsed by these brands or by Meta.
