“lets play will it stay stained with the Main Stain Lip Marker”
Question hook · Price anchor
Make this with my productFacebook and Instagram ads · Beauty and personal care
e.l.f. Cosmetics ads
e.l.f. Cosmetics has a few ads running on Facebook and Instagram right now. Here are the ones that have run longest, how they open and what they offer.
- A few ads live now
- Longest live ad: 86 days
- Mostly video
e.l.f. Cosmetics's longest-running ads
Live right now, longest-running first. Running time is counted from when the ad started.
“Ramen-proof AND only $5? grab the Main Stain Lip Marker”
Problem statement hook
Make this with my product
Bold claim hook
Make this with my product
Visual demo start hook · Price anchor
Make this with my product
Visual demo start hook · Price anchor
Make this with my product
Bold claim hook · Price anchor
Make this with my product
What stands out
Video does most of the work
Every live ad is a video.
Offers carry a lot of weight
About 63% of the ads lead with an offer, most often price anchor.
Demonstration as proof
Demonstration backs up the claim in about 63% of the ads.
Bold claim openings lead
About 38% of the ads open with a bold claim hook. The next most common is a visual demo start hook, at about 38%.
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How e.l.f. Cosmetics's ads are built
Across their live and stopped ads.
How they open
- Bold claim38%
- Visual demo start38%
- Problem statement13%
- Question13%
Angle
- Offer and value50%
- Problem and solution25%
- Ingredient or feature13%
- Routine or usage13%
Offer
- Price anchor63%
Proof
- Demonstration63%
- Before and after25%
Questions about e.l.f. Cosmetics's ads
How many Facebook and Instagram ads is e.l.f. Cosmetics running?
e.l.f. Cosmetics has a few ads running on Facebook and Instagram right now. This page shows the ones that have been live longest, plus the newest and the ones they switched off.
What is e.l.f. Cosmetics's longest-running ad?
A video that has been live for 86 days, opening with a question hook. It starts: "lets play will it stay stained with the Main Stain Lip Marker"
Does e.l.f. Cosmetics use video or static ads?
Right now 100% of e.l.f. Cosmetics's live ads are video and 0% are static images.
Does e.l.f. Cosmetics run discount ads?
About 63% of e.l.f. Cosmetics's ads lead with an offer, most often price anchor.
How can I use ideas from e.l.f. Cosmetics's ads?
Pick any ad on this page and choose Make this with my product. Ad Studio takes the idea behind it, like the hook, the structure and the angle, and makes a new ad with your own product, brand and offer. You get 3 free generations to start, with no credit card.
More beauty and personal care brands
See every e.l.f. Cosmetics ad, with filters
Ad Radar tracks ecommerce ads on Facebook and Instagram from the day they launch. Filter by hook, angle, offer and format, then clone the winners.
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The ads on this page are public in the Meta Ad Library. Brand names, logos and ads belong to their owners. Ad Studio is independent and isn't affiliated with or endorsed by these brands or by Meta.
