Facebook and Instagram ads · Beauty and personal care
Rare Beauty ads
Rare Beauty's Facebook and Instagram ads, sorted by how long they've been running. Here's what the long runners have in common, and which ones they switched off.
- 20+ ads live now
- Longest live ad: 96 days
- Mostly video
Rare Beauty's longest-running ads
Live right now, longest-running first. Running time is counted from when the ad started.
Video ad
Make this with my product
Visual demo start hook
Make this with my product
Image ad
Make this with my product
Image ad
Make this with my product
Price anchor
Make this with my product
Curiosity gap hook
Make this with my product
Visual demo start hook
Make this with my product
Visual demo start hook
Make this with my product
Image ad
Make this with my product
What stands out
Few offers
Only about 9% of the ads lead with an offer. Most lean on the aspiration angle instead.
Mostly video
61% of the live ads are video. Static images make up the other 39%.
The ad that has run longest
Their longest-running live ad has been up for 96 days. It's a video that opens with a bold claim hook.
Favourite opening: Visual demo start
About 22% of the ads open with a visual demo start hook. The next most common is a bold claim hook, at about 13%.
Use what works in these ads for your own product
Pick an ad and Ad Studio takes the idea behind it, like the hook, the structure and the angle, and makes a new ad with your own product, brand and offer.
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How Rare Beauty's ads are built
Across their live and stopped ads.
How they open
- Visual demo start22%
- Bold claim13%
- Curiosity gap4%
- Proof first4%
Angle
- Aspiration48%
- Ingredient or feature17%
- Offer and value13%
- Routine or usage4%
Offer
- Limited time4%
- Price anchor4%
Proof
- Demonstration9%
- Ingredient or material4%
Newest live ads
Recently started, so still being tested.
Proof first hook
Make this with my product
Limited time
Make this with my product
Image ad
Make this with my product
Visual demo start hook
Make this with my productQuestions about Rare Beauty's ads
How many Facebook and Instagram ads is Rare Beauty running?
Rare Beauty has 20+ ads running on Facebook and Instagram right now. This page shows the ones that have been live longest, plus the newest and the ones they switched off.
What is Rare Beauty's longest-running ad?
A video that has been live for 96 days, opening with a bold claim hook. It starts: "RARE FRAGRANCE COLLECTION CUSTOMIZE YOUR SCENT"
Does Rare Beauty use video or static ads?
Right now 61% of Rare Beauty's live ads are video and 39% are static images.
Does Rare Beauty run discount ads?
About 9% of Rare Beauty's ads lead with an offer, most often limited time.
How can I use ideas from Rare Beauty's ads?
Pick any ad on this page and choose Make this with my product. Ad Studio takes the idea behind it, like the hook, the structure and the angle, and makes a new ad with your own product, brand and offer. You get 3 free generations to start, with no credit card.
More beauty and personal care brands
See every Rare Beauty ad, with filters
Ad Radar tracks ecommerce ads on Facebook and Instagram from the day they launch. Filter by hook, angle, offer and format, then clone the winners.
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The ads on this page are public in the Meta Ad Library. Brand names, logos and ads belong to their owners. Ad Studio is independent and isn't affiliated with or endorsed by these brands or by Meta.
