
Beauty & Personal Care ยท Video
Combine an extreme endurance test with an accessible price point to drive impulse purchases for affordable beauty products.
3 months
Time active
Kept running well beyond a typical test.
4 ads
Seen using this creative
The brand reused this idea across several ads.
eating spicy noodles on camera and wiping lips with a clean white napkin to prove the lip stain is transfer resistant
Based on public ad activity, not campaign spend or sales.