Facebook and Instagram ad examples

Baby and kids ads

Long-running live baby and kids ads on Facebook and Instagram, from brands like Little Sleepies, Cradlewise and Elvie. An ad that runs for months is one its brand keeps running, which makes these a good place to look for ideas.

Browse every baby and kids ad in Ad Radar

Baby and kids ads that keep running

Live right now, longest-running first, no more than three per brand.

See more baby and kids ads on Ad Radar

What baby and kids brands do

Read from the long-running live ads on this page.

  • The long runner

    The longest-running live baby and kids ad on this page is from Elvie and has been up for 463 days.

  • Light on discounts

    Only about 19% of the ads lead with an offer. Most lean on the problem and solution angle instead.

  • Who keeps their ads running

    Little Sleepies has more long-running live ads here than any other brand, about 10% of them.

  • Demonstration as proof

    Demonstration backs up the claim in about 35% of the ads.

Use what works in baby and kids ads for your brand

Pick an ad and Ad Studio takes the idea behind it, like the hook, the structure and the angle, and makes a new ad with your own product, brand and offer.

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Brands with the most long-running ads

Each brand's share of the long-running live ads on this page.

  1. 1Little Sleepies10%
  2. 2Cradlewise9%
  3. 3Elvie9%
  4. 4Kyte Baby9%
  5. 5Lalo9%
  6. 6Nanit9%
  7. 7Nuna9%
  8. 8Willow9%
  9. 9Frida (Fridababy)8%
  10. 10Monica + Andy6%

How baby and kids ads are built

Across the long-running live ads on this page.

How they open

  • Problem statement14%
  • Bold claim8%
  • Creator confession8%
  • Visual demo start4%
  • Headline claim3%

Angle

  • Problem and solution37%
  • Offer and value18%
  • Ingredient or feature15%
  • Aspiration13%
  • Social proof13%

Offer

  • Discount13%
  • Limited time4%
  • Bundle1%
  • Guarantee1%

Proof

  • Demonstration35%
  • Testimonial16%
  • Expert or clinical6%
  • Social signal3%
  • Ingredient or material1%

Questions about baby and kids ads

What makes a good baby and kids ad?

Among the long-running live baby and kids ads on this page, the most common opening is a problem statement hook and the most common angle is problem and solution. A long run means the brand has kept the ad going, which makes it a useful signal when choosing what to test.

Should baby and kids brands use video or static ads?

35% of these long-running baby and kids ads are video and 65% are static images, so both formats earn long runs.

Which baby and kids brands advertise the most on Facebook and Instagram?

Among the ads on this page, Little Sleepies, Cradlewise and Elvie have the most long-running live ads.

How can I make ads like these for my baby and kids brand?

Choose Make this with my product on any ad. Ad Studio takes the idea behind it, like the hook, the structure and the angle, and makes a new ad with your own product, brand and offer. You get 3 free generations to start, with no credit card.

Every baby and kids ad, with filters

Ad Radar tracks ecommerce ads on Facebook and Instagram from the day they launch. Filter by hook, angle, offer and format, then clone the winners.

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The ads on this page are public in the Meta Ad Library. Brand names, logos and ads belong to their owners. Ad Studio is independent and isn't affiliated with or endorsed by these brands or by Meta.