Facebook and Instagram ad examples

Health and wellness ads

Long-running live health and wellness ads on Facebook and Instagram, from brands like Calm, Frido and GroundingWell. An ad that runs for months is one its brand keeps running, which makes these a good place to look for ideas.

Browse every health and wellness ad in Ad Radar

Health and wellness ads that keep running

Live right now, longest-running first, no more than three per brand.

See more health and wellness ads on Ad Radar

What health and wellness brands do

Read from the long-running live ads on this page.

  • The long runner

    The longest-running live health and wellness ad on this page is from GroundingWell and has been up for 354 days.

  • Problem statement openings lead

    About 29% of the ads open with a problem statement hook. The next most common is a visual demo start hook, at about 8%.

  • Who keeps their ads running

    Calm has more long-running live ads here than any other brand, about 18% of them.

  • A mix of video and static

    The live ads split 54% video and 46% static, so neither format is the default.

Use what works in health and wellness ads for your brand

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Brands with the most long-running ads

Each brand's share of the long-running live ads on this page.

  1. 1Calm18%
  2. 2Frido18%
  3. 3GroundingWell18%
  4. 4Kind Patches18%
  5. 5Loop Earplugs18%
  6. 6Therabody6%
  7. 7Headspace5%

How health and wellness ads are built

Across the long-running live ads on this page.

How they open

  • Problem statement29%
  • Visual demo start8%
  • Headline claim7%
  • Bold claim6%
  • Question4%

Angle

  • Problem and solution46%
  • Aspiration17%
  • Offer and value15%
  • Ingredient or feature14%
  • Routine or usage4%

Offer

  • Discount18%
  • Guarantee10%
  • Free trial or sample2%
  • Bundle1%
  • Limited time1%

Proof

  • Demonstration23%
  • Social signal13%
  • Expert or clinical4%
  • Numbers or statistics4%
  • Testimonial4%

Questions about health and wellness ads

What makes a good health and wellness ad?

Among the long-running live health and wellness ads on this page, the most common opening is a problem statement hook and the most common angle is problem and solution. A long run means the brand has kept the ad going, which makes it a useful signal when choosing what to test.

Should health and wellness brands use video or static ads?

54% of these long-running health and wellness ads are video and 46% are static images, so both formats earn long runs.

Which health and wellness brands advertise the most on Facebook and Instagram?

Among the ads on this page, Calm, Frido and GroundingWell have the most long-running live ads.

How can I make ads like these for my health and wellness brand?

Choose Make this with my product on any ad. Ad Studio takes the idea behind it, like the hook, the structure and the angle, and makes a new ad with your own product, brand and offer. You get 3 free generations to start, with no credit card.

Every health and wellness ad, with filters

Ad Radar tracks ecommerce ads on Facebook and Instagram from the day they launch. Filter by hook, angle, offer and format, then clone the winners.

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The ads on this page are public in the Meta Ad Library. Brand names, logos and ads belong to their owners. Ad Studio is independent and isn't affiliated with or endorsed by these brands or by Meta.