Facebook and Instagram ads · Food and beverage

Liquid Death ads

Liquid Death's Facebook and Instagram ads, sorted by how long they've been running. Here's what the long runners have in common, and which ones they switched off.

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Liquid Death's longest-running ads

Live right now, longest-running first. Running time is counted from when the ad started.

See every Liquid Death ad on Ad Radar

What stands out

  • The ad that has run longest

    Their longest-running live ad has been up for 195 days. It's a video that opens with a visual demo start hook.

  • What survives testing

    Live ads have run a median of 110 days. The ones they stopped ran a median of 2 days before being switched off.

  • Few offers

    Only about 10% of the ads lead with an offer. Most lean on the problem and solution angle instead.

  • Images over video

    75% of the live ads are static images, and only 25% are video.

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How Liquid Death's ads are built

Across their live and stopped ads.

How they open

  • Headline claim34%
  • Bold claim19%
  • Relatable scene5%
  • Product hero5%
  • Visual demo start3%

Angle

  • Problem and solution47%
  • Aspiration14%
  • Objection handling10%
  • Offer and value9%
  • Ingredient or feature3%

Offer

  • Discount7%
  • Free gift3%

Proof

  • Social signal17%
  • Ingredient or material3%
  • Numbers or statistics2%
  • Testimonial2%

Ads they switched off

The ones that ran longest before they were switched off.

Questions about Liquid Death's ads

How many Facebook and Instagram ads is Liquid Death running?

Liquid Death has a few ads running on Facebook and Instagram right now. This page shows the ones that have been live longest, plus the newest and the ones they switched off.

What is Liquid Death's longest-running ad?

A video that has been live for 195 days, opening with a visual demo start hook. It starts: "Trying Liquid Death energy"

Does Liquid Death use video or static ads?

Right now 25% of Liquid Death's live ads are video and 75% are static images.

Does Liquid Death run discount ads?

About 10% of Liquid Death's ads lead with an offer, most often discount.

How can I use ideas from Liquid Death's ads?

Pick any ad on this page and choose Make this with my product. Ad Studio takes the idea behind it, like the hook, the structure and the angle, and makes a new ad with your own product, brand and offer. You get 3 free generations to start, with no credit card.

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Ad Radar tracks ecommerce ads on Facebook and Instagram from the day they launch. Filter by hook, angle, offer and format, then clone the winners.

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