Black Friday and Cyber Monday ads
Real Black Friday and Cyber Monday ads from ecommerce brands on Facebook and Instagram, placed on the day each one went live. Use them to plan when your BFCM ads launch, which offer they lead with and how they open.
Black Friday is November 27. Cyber Monday is November 30.
When to start your Black Friday ads
Meta needs a few days to learn who responds to a new ad, and ad prices climb in the last week as more brands bid for the same people. Brands that launch early get through that learning while it's cheaper, then keep the ads that work running into the weekend. An early access offer for subscribers is a common way to start before the main sale opens.
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SaleBF to CM
Weeks before Black Friday. The orange bar is the sale weekend.
Black Friday ad ideas, by offer
Most Black Friday ads lead with one of four offers. Each row shows real ads for one of them, live ads first.
Discount80% of the sale ads here
The simplest Black Friday ad. A clear percentage or price off, big enough to read before the thumb moves on.
Bundle15% of the sale ads here
For when a straight discount would hurt your margins. More product for the price, framed as a set.
Free gift3% of the sale ads here
Your price stays intact and people still get a reason to buy now. Returning customers respond well to it.
Black Friday ad copy: how the ads open
The first line or the first second of video does most of the work in a Black Friday ad. These are opening lines from real ads, as they ran.
“BFCM ALERT”
GroundingWell
“🚨 BLACK FRIDAY ALERT 🚨”
GroundingWell
“If a man uses a grounding bedsheet for 8 hours this is what happens to his body”
GroundingWell, bold claim
“UP TO 50% OFF EVERYTHING”
Gymshark, offer first
“BLACK FRIDAY”
Gymshark, offer first
“Best Receipt of the Year!”
Pupford
Cyber Monday ads: what changes after the weekend
Cyber Monday is the last big day of the sale, and the ads change tone. Many brands extend their Black Friday offer and say so, switch to sitewide or online-only wording, or add a deadline that ends that night.
A fresh creative for Monday also helps, because by then most people have seen your weekend ads more than once. The limited-time row above is the closest match to what Cyber Monday ads lead with.
Sale ads you can adapt for Black Friday
Year-round sale ads that lead with the offer. Swap in your Black Friday deal and they're ready.
Make your Black Friday ads before the rush
Pick an ad and Ad Studio takes the idea behind it, like the offer, the hook and the layout, and makes a new ad with your own product, brand and discount.
3 free generations. No credit card.
Black Friday advertising on Facebook and Instagram
Every ad on this page ran on Facebook and Instagram. Ad Radar tracks them from the day they launch, so you can see what brands in your category are running before you plan your own.
Questions about Black Friday and Cyber Monday ads
When should I launch Black Friday ads?
Most of this year's Black Friday ads that Ad Radar has seen so far went live about 21 days before Black Friday. Starting then gives an ad time to learn before the busiest days.
What offers work best in Black Friday ads?
Among the Black Friday and sale ads here, discount leads about 80%, bundle leads about 15%, free gift leads about 3%.
How do Black Friday ads open?
The most common opening is an offer first hook, at about 23% of these ads, followed by a bold claim hook.
How do I make Black Friday ads for my store?
Choose Make this with my product on any ad here. Ad Studio takes the idea behind it, like the offer, the hook and the layout, and makes a new ad with your own product, brand and discount. You get 3 free generations to start, with no credit card.
What's the difference between Black Friday and Cyber Monday ads?
Black Friday ads open the sale and usually lead with the biggest offer. Cyber Monday ads close it. They extend the deal, add a deadline that ends that night, or switch to sitewide and online-only wording. Many brands use new creative for Monday so people who saw the weekend ads see something different.
What are good Black Friday ad ideas?
Start from the offer. A clear discount is the most common Black Friday ad, followed by bundles, free gifts and limited-time deals. Pick the one that fits your margins, then put it in the first line or the first second of the ad.
Where do these Black Friday Facebook ads come from?
Every ad on this page ran on Facebook and Instagram and is public in the Meta Ad Library. Ad Radar tracks ecommerce brands' ads from the day they launch, which is how each one is placed on the calendar.
Every Black Friday ad, with filters
Ad Radar keeps tracking Black Friday and Cyber Monday ads as brands launch them. Filter by offer, hook and format, then clone the ones you like.
3 free generations. No credit card.
The ads on this page are public in the Meta Ad Library. Brand names, logos and ads belong to their owners. Ad Studio is independent and isn't affiliated with or endorsed by these brands or by Meta.
