
Apparel ยท Video
Use price anchoring and material transparency to build trust when selling high quality goods at a lower than expected price point.
6 months
Time active
Kept running well beyond a typical test.
6 ads
Seen using this creative
The brand reused this idea across several ads.
100% organic cotton material claim and visual demonstration of the knit quality.
Based on public ad activity, not campaign spend or sales.