
Supplements & Nutrition ยท Video
Street interviews effectively humanize a brand and provide high-trust social proof. Using a 'problem' (boring flavors) and immediate 'solution' (flavor packets) in a conversational format works well for health products.
7 months
Time active
Kept running well beyond a typical test.
Live taste test and positive reaction from a person on the street.
Based on public ad activity, not campaign spend or sales.