
Pets & Animals · Static

Leverage 'low-brow' humor or relatable pain points to stop the scroll, then immediately pivot to authority (expert names) and scale (user counts) to build trust for a free lead magnet.
5 months
Time active
Kept running well beyond a typical test.
2,500,000+ dog parents have taken the course; features expert Zak George; described as the most-watched training program in history.
Based on public ad activity, not campaign spend or sales.